Fishing Gear & Equipment

Welcome to The Rugged Yuppie Fishing department — your complete source for rods, reels, tackle, apparel, and electronics whether you are chasing bass on a local reservoir, wading a mountain stream for trout, jigging for walleye through the ice, or surf casting along the coast. We carry gear for every style of fishing at every level of experience.

From spinning combos and baitcasting setups to fly fishing kits, breathable chest waders, UPF sun shirts, and portable fish finders, the Rugged Yuppie fishing catalog is built to equip the angler who takes their time on the water seriously.