"Explore Without Limits - Premium Gear for Extraordinary Journeys"

Privacy Policy

Privacy Policy

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION? When you purchase something from our store, as part of the buying and selling process, we collect personal information you give us such as your name, address, and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address to help us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and updates. Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and updates. Webhooks may be used to trigger Checkout Reminders messaging.

SECTION 2 - CONSENT When you provide personal information to complete a transaction, verify a credit card, place an order, arrange delivery, or return a purchase, we imply your consent for collection and use for that reason only.

If we ask for personal information for a secondary reason (e.g., marketing), we will either ask directly for expressed consent or provide an opportunity to decline.

You may withdraw your consent at any time by contacting us at info@ruggedyuppie.com.

SECTION 3 - DISCLOSURE We may disclose your personal information if required by law or if you violate our Terms of Service.

SECTION 4 - SHOPIFY Our store is hosted on Shopify Inc. They provide the e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the Shopify application. Payment data is encrypted through PCI-DSS and stored only as long as necessary to complete your transaction.

For more details, refer to Shopify’s Terms of Service and Privacy Statement.

SECTION 5 - THIRD-PARTY SERVICES Third-party providers will only collect and use your information as needed to perform the services they provide. Each provider has its own privacy policy, which we recommend reviewing.

Certain providers may be located in or have facilities in jurisdictions other than yours or ours. As such, your information may be subject to laws of other jurisdictions (e.g., U.S. Patriot Act).

Once you leave our site or are redirected elsewhere, you are no longer governed by our Privacy Policy or Terms.

Google Analytics: We use Google Analytics to understand who visits our site and how they interact with it.

SECTION 6 - SECURITY We follow industry best practices and PCI-DSS standards to protect your personal information. Credit card information is encrypted using SSL and stored with AES-256 encryption.

SECTION 7 - COOKIES We use cookies to improve your shopping experience. Here are some cookies we use:

  • _session_id: Tracks session info (referrer, landing page)

  • _shopify_visit: Records number of visits (30 min expiration)

  • _shopify_uniq: Counts visits (expires next midnight)

  • cart: Stores cart contents (2 weeks)

  • _secure_session_id, storefront_digest: Determine store access

  • PREF: Set by Google to track visit origin

SECTION 8 - AGE OF CONSENT By using this site, you confirm that you are at least the age of majority in your region or have provided consent for any minor dependents.

SECTION 9 - CHANGES TO THIS PRIVACY POLICY We reserve the right to modify this policy at any time. Changes take effect immediately upon posting.

If our store is acquired or merged, your information may be transferred to new owners to continue product sales.

QUESTIONS AND CONTACT INFORMATION To access, correct, amend, or delete any personal information, or for further questions, please contact our Privacy Compliance Officer at info@ruggedyuppie.com.